Our Approach

Our approach is designed to encourage research participants to reveal their instinctive, emotional response to ideas. If you believe that eight strangers sitting in a hotel conference room may not be the ideal environment in which to explore, develop and evaluate great ideas, you’re in the right place.

We pride ourselves on our capacity to engage participants who wouldn’t normally consider taking part in research. Whether that be vulnerable audiences, hard to reach ethnic communities, or the affluent and reticent, our outstanding recruitment networks will get you closer to your intended audience.